New 2024 data shows that Nigeria ranks fifth worldwide for daily time spent on social media, with Nigerians spending an average of 3 hours and 23 minutes per day online. The rankings, compiled by Cable.co.uk and We Are Social and published by World of Statistics on X, reveal that several African and Latin American countries have the highest social media engagement globally.
Kenya tops the list, with users spending an impressive 3 hours and 43 minutes daily on social media, followed closely by South Africa at 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes. Nigeria follows in fifth place with a daily average of 3 hours and 23 minutes on social media platforms.
Other high-ranking countries include:
- Colombia: 3 hours, 22 minutes
- Chile: 3 hours, 11 minutes
- Indonesia: 3 hours, 11 minutes
- Saudi Arabia: 3 hours, 10 minutes
- Argentina: 3 hours, 8 minutes
Mexico, Malaysia, Ghana, Egypt, and Thailand also made the list, though with slightly lower averages. Notably, European countries, including Portugal (2:23), Romania (2:20), and Italy (2:17), report lower social media engagement compared to other regions.
Here is the full breakdown of daily social media usage by country:
- Kenya – 3:43
- South Africa – 3:37
- Brazil – 3:34
- Philippines – 3:33
- Nigeria – 3:23
- Colombia – 3:22
- Chile – 3:11
- Indonesia – 3:11
- Saudi Arabia – 3:10
- Argentina – 3:08
- Mexico – 3:04
- Malaysia – 2:48
- Ghana – 2:43
- Egypt – 2:41
- Thailand – 2:30
- Bulgaria – 2:26
- Vietnam – 2:23
- Portugal – 2:23
- Romania – 2:20
- Italy – 2:17
This data highlights the global variations in social media usage, reflecting regional preferences and habits in online engagement.
